Is 'Charisma' a natural trait which is gifted to special individuals?

Some persons are gifted by God who can just impress mass by their presence, style, way of communication. So is that ‘Charisma’ gifted to some special individuals?
We come across many people in a day.We notice that some individuals talk nicely, use nice dictionary words, behave good, but still we don’t get impressed. Some individuals don’t talk sense, they are not well behaved, but still we get impressed. So, there is a natural ‘Charisma’ factor which overshadows all deficiencies and make that individual a special one.