What are some considerations for opening a pizzeria?

I currently work in an industrial area that does not have a lot of restaurants. I am somewhat getting sick of my job and as I was out walking to get lunch today I decided that maybe It might be time to do something about the lack of eateries.

I would like to open a pizzeria where people can come and get a a slice or two or a whole pie if they want.

The think the biggest thing to consider is would I have enough customers to sustain. I think I would. Like I said this is a industrial area with lots of construction going on and several established businesses (including the starbucks hq) in the area.

What are other considerations for running a shop?

Finally if I were to try and use kickstarter to try and get funding what are the price points I should set and what are the rewards I should offer at each price point?