Scrutiny Required: Is this a viable business idea? why or why not?
I just had an idea this afternoon for a business, and was wondering if you could see what you think of it. I am mainly looking for criticism or holes in the idea.
Premise 1: All inclusive hotels want guests to leave the hotel so that they don’t drink and eat much, thus saving the hotel money.
Premise 2: Restaurants, bars, car hire places, clubs and other businesses want customers to leave hotels and come to their establishment to spend money.
I cut a deal with hotels, that I will provide 1 hour of free entertainment a week to the hotel on the condition that I am allowed to advertise places and hand out information packs after the entertainment.
I find 25 hotels that I can provide with entertainment, at a rate of 5 a day.
I then go to businesses and charge them to take their publicity in to the hotels as part of an information pack, said businesses may then advertise in the pack and offer discounts and vouchers, etc.
Hotel owners get free entertainment, they get their guests tempted to venture out of the hotel, and as part of the deal, we will even add the hotel to our website of so called “best hotels in the area” with reviews and advertising for them, all free.
Businesses get to advertise to an estimated 20.000 people a week, for the same price that they currently advertise to 1400 a week, as well as also being listed on our website of so called “hot things to do” with reviews and advertising for them.
Note: I can’t just walk in and hand out publicity without entertaining them first, otherwise they will complain of getting spam in the hotel.
Note: I live in Spain, on a tourism heavy island. 200 hotels all in walking distance, 800 more hotels a short ride away.