General Question

ebenezer's avatar


Asked by ebenezer (1459points) June 5th, 2008 from iPhone

what does it mean when beers (bud light I noticed specifically tonight) advertise “superior drinkability”? The most “drinkable” substance I know of is water. Is this real terminology?

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16 Answers

judochop's avatar

welcome to the world of spin and marketing.

shilolo's avatar

Apparently plain water isn’t drinkable enough, so now we have flavored water, vitamin water, oxygenated water, blah, blah, blah…

Notreallyhere's avatar

It depends for me, for example:
if it’s Sunday’s football, game beer is way more drinkable than anything!!!

AstroChuck's avatar

Drinkability, ha! Anti-freeze has drinkability but I wouldn’t recommend anybody drinking it. Just another Madison avenue BS word.

ebenezer's avatar

shilolo- where can I get some oxygenated water? Now that sounds drinkable!

wildflower's avatar

Drinkability is to beverage marketing as Plumpness and crinkles are to cosmetics marketing…........all a load of BS to make it seem big and clever (and despite that, I still end up buying the things!!)

AstroChuck's avatar

Don’t feel bad. We all do.

shilolo's avatar

@ebenezer. Ask and ye shall receive. I am by no means a proponent of this scam. Its all bullshit. Your blood is already fairly saturated with oxygen, so even if your gut absorbs a bit more O2, it wouldn’t really have any noticeable effect.

ebenezer's avatar

shilolo- alas, you are correct. More bologne. I will stick to regular oxygenated hydrogen for major thirst quenching.

jlelandg's avatar

budlight and anti-freeze have just about the same drinkability.

AstroChuck's avatar

I don’t think that your car’s radiator would agree.

wildflower's avatar

my kidneys stopped talking to me…..

PupnTaco's avatar

I assume “drinkability” = closeness in flavor to water. We are talking about American Macrobrews, after all.

timothykinney's avatar

Drinkability means as inoffensive to the majority of consumers as possible. This is the mantra that Anheisher-Busch has profited from and they do it well. Provide a cheap beer with no “offensive” beer-like flavors and the masses will consume it.

FAHAD's avatar

water is good and it cool you down….......................

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