Why is a mother naturally feeding her baby in uniform so upsetting to many?

It seem rather Bizarro World when more people will get their panties in a bunch because women are seen or appear in a photo naturally feeding their babies, using verbiage such as, ”unbecoming of the military”, ”disgraceful”, etc. One might think it was hype or misunderstood, but the timing of what happened in this article is suspect. Part of the commentary in the article said:

”The photo that caused the initial uproar featured two military moms breastfeeding their babies while wearing their Air National Guard uniforms. While many people were supportive of the women’s right to breastfeed whenever necessary, others felt that the picture was disrespectful to the military.”

Yet photos such as this one and that one get support and even praise. If you are going to be crazy enough to have women in the military and not bar them from childrearing during their tour, you have to expect the natural act of feeding a baby to occur. Why should feeding mothers be made to hide or not feeding in uniform when it is at least natural for them to do?