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What is your favorite Lovemark?
I saw there was a similar question to this asked some time ago. I figured since there are many new people, it would be a good question to ask again. Here is what a Lovemark is:
“More and more people in the world have grown to expect great performance from products, services and experiences. And most often, we get it. How do I know a Lovemark?
Lovemarks transcend brands. They deliver beyond your expectations of great performance. Like great brands, they sit on top of high levels of respect – but there the similarities end.
Lovemarks reach your heart as well as your mind, creating an intimate, emotional connection that you just can’t live without. Ever.
Take a brand away and people will find a replacement. Take a Lovemark away and people will protest its absence. Lovemarks are a relationship, not a mere transaction. You don’t just buy Lovemarks, you embrace them passionately. That’s why you never want to let go.
Put simply, Lovemarks inspire.”
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