Anyone else notice the new "keep them having fun every second" way of child rearing?

I am shocked at how indulgent parents are now with keeping little kids entertained every second. When I was a kid and summer vacation began it was on the bike all day long and coloring books. Now I notice they get taken to the pool, then to the golf range, then to the movies and next comes the camping trip with fishing and boating. It rotates for all summer. I cannot believe this! They are bored stiff just watching tv now! The parents feel sorry for them and take them shopping and the entire scenario begins again. Am I the only one who thinks this is happening and that it spoils kids so they can’t even read a book anymore? Surely this is sending kids some sort of message but I don’t know what that is. This pertains to pre=video games kids.