If an elite group controls the world somewhat covertly, how can they be so frequently and easily leaked to such a widespread public through the media they control?

A lot of conspiracy material going about, and it seems to me just too well (or poorly) orchestrated to give us yet something else to talk about and lose our minds on.
From the All Seeing Eye, to reptilians and NWO to GMO, what the heck is actually going on behind the behind of the scenes?