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Amazon Prime members: If the annual Prime cost went up, what's the max you would pay before you'd decide it's no longer cost effective for you?

Asked by jca (35976points) February 7th, 2014

Amazon Prime – free 2 day shipping on most Amazon items, plus movie and TV streaming, for $79 per year. The cost is going up, when and how much is not yet decided by the Amazon big shots.

To me, $79 is a good deal and I pay it willingly. Any more, though and I would cancel and revert to just waiting till the cost of my items is $25 and I would get free shipping (but not 2 day shipping). I don’t use the streaming videos. Amazon would still get my business, but not my $79 per year, and I would probably not buy as much from them, because if I needed something quickly, Amazon would not be the best bet. Right now, if I need something, it’s very easy to check Amazon and know that in two days, it’s delivered right to my door.

I sent a “contact us” message to Amazon and told them I was not supportive of a price increase. They sent back a message stating they are considering a price increase but are not yet sure how much.

What’s the max you would pay for Prime before it would no longer be cost effective for you?

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