Have you heard of the new promotion to raise awareness for testicular cancer? (Possibly NSFW?)

Known as Sock on a Cock (sometimes Cock in a Sock), people seem to be having fun with it while dealing with a serious subject.

I think it’s great because, by and large, the guys most likely to show off (young and buff) are the ones that would normally be least likely to pay attention.

There’s even precedent for it!