If society makes males believe they are owed the female as a reward for being the hero/victor, aren't females partly to blame?

In a certain article, it alluded that the media, society, etc. by the examples it presents, that when the male prevails in the task, catching the winning touchdown, getting the gold medal, snagging the coveted promotion, etc. he is awarded the hot, sexy and cute apple of his eye, the cheerleader every guy wants, the bosses hot daughter, etc. The article said:

(excerpt) We were told this by every movie, TV show, novel, comic book, video game and song we encountered. When the Karate Kid wins the tournament, his prize is a trophy and Elisabeth Shue. Neo saves the world and is awarded Trinity. Marty McFly gets his dream girl, John McClane gets his ex-wife back, Keanu “Speed” Reeves gets Sandra Bullock, Shia LaBeouf gets Megan Fox in Transformers, Iron Man gets Pepper Potts, the hero in Avatar gets the hottest Na’vi, Shrek gets Fiona, Bill Murray gets Sigourney Weaver in Ghostbusters, Frodo gets Sam, WALL-E gets EVE… and so on.

By purchasing tickets to movies that promote this, and actresses willing to play parts in movies like this are females complicit, enabling, or co-conspiring with an industry supposedly demeaning women? Would as many young ladies have watched Titanic over and over if not for the love story? Is the reason why Hollywood keeps tossing in attractive women into the storyline because if they didn’t, it may be a great movie like A.I. Artificial Intelligence, but because there is no chance for romance it will get passed over? Would Hollywood spend so much time cultivating that ideal if it were not equally appealing to females as to males; (if indeed they are)?