In your opinion, what was the most brilliant commercial or commercial advertising campaign of your lifetime? (Details)

Here’s one.

Brilliant because it was emotive, earworm and not overtly self serving. It almost seemed like the ultimate community service at the time. I’ve never liked Coke, never drank it, but I had a ‘warm fuzzy’ for Coke at the time. Damn, I wanted to drink Coke!