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What does requiring a person to be on a Facebook mean?

Asked by flo (13313points) September 30th, 2014

Have you ever come across an online entity that requires you to be on Facebook in order to open an account with them? Does it mean that Facebook owns these entities? Are they saying in essence, that Facebook can do no wrong? What if a bank or Amazon or whatever says you have to be a Facebook client?
Edited to add:
I mean if Facebook was god which I doubt:
http://www.vox.com/2014/9/26/6844633/what-is-ello-should-i-care ...does it make good sense to require it?

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