What's it going to take for people to start recycling?

I understand its going to take a lot more than recycling to heal the earth, but I would say its an integral part of the process. LA County has a very convenient recycling program, and CA has a very generous redemption policy, but so many people cannot manage to put the paper or plastic in the blue bin instead of the black one. I live in a gated community where we only have trash service, and I go out of my way to collect all recyclables and transport them to the blue bins of my friends and family. When I switched jobs early this year, I started a recycling program. But here we are, 6 months later, and I still dig through the trash to pull out recyclables. What’s it going take?