General Question

richardhenry's avatar

Which ad agencies have done Xbox 360 campaigns?

Asked by richardhenry (12692points) July 15th, 2008

Having trouble finding a conclusive name anywhere. Does anyone know? Are they different agencies to the ones they use for the Windows division?

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2 Answers

jlm11f's avatar

“The company has employed five different agencies, each for its marketing and promotions, each handling a niche aspect of the strategy.

For their creative and advertising duties, McCann Erickson will be in charge, Brand David will handle outdoor events. The Xbox 360 events will be under Percept D’Mark, while Gotocustomer will deal with retail activation.

Finally, the public-relations duties for the brand will be for PR firm Text100.”

I believe the McCann Erickson one is the most important. source

richardhenry's avatar

Yay! Thank you.

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