What are some good answers to the question, "Why do you want to work here?"?

Assuming you’re a college aged kid applying for a part-time college-aged job (think movie theatre, restaurant, retail place, etc) what are you supposed to say when you get asked the question, “What makes you want to work here at Whatever Place?”

My first thought is always, “Because I need the money…” but somehow I don’t think that’s what they’re looking for.