If you were super rich, would you do this?

I was watching one of those reality shows about the super rich. It had some guy in it talking about drinking a glass (not a bottle, a glass) of cognac that costs $5000. Or another talking about owning a watch that was worth GBP400,000. Or a set of four watches for GBP5,000,000.

If you had sufficient money to spend on things of this type, would you? If you would, how would you justify such extravagance in a world where there is such need?