Has TV made us chattier?

I’m wondering whether the way TV portrays casual social interaction has shaped our expectations about how much talking is considered normal under ordinary circumstances.

It seems to me that TV is one of the ways people in our culture learn about social norms, consciously or not. To an extent, TV purports to reflect back to us the way we are, but it does this in an exaggerated way for greater entertainment value. Does seeing these exaggerated portrayals then nudge our own behaviors and expectations in that direction, so that life starts to look more like the amped-up version of life on TV?

Understandably, TV scenes are pretty much carpeted with wall-to-wall dialogue. Has watching decades of that led us to feel that this is the way it’s supposed to be whenever we’re in the company of others? Do we think of silences as “awkward” partly because that’s not what we see modeled on TV?

I guess movies have also shaped our social norms, so TV may have just intensified the pace of the feedback. Would literature have had a similar effect? I’m curious whether people felt more at ease with silence before TV/movies.