When driving, do you choose to travel by the shortest, the fastest, or the easiest route?

When driving from point A to point B, do you usually choose the shortest route (distance), the fastest route (time), or the easiest route (least complicated or challenging)?

Why?

Of course there are trips where there’s really no choice. So those aren’t the ones I’m asking about.

Tags as I wrote them: driving, travel, trips, roads, freeways, highways.