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ConversationGuy's avatar

What books would you recommend for growth and account marketing?

Asked by ConversationGuy (17points) 2 months ago

I am curious about each type of marketing because I hope to be a manager within a decade or so. I know a bit about traditional marketing, however I stumbled on account and growth marketing. Would you be able to tell me about your experience dealing with one or the other?

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snowberry's avatar

I am not in sales, but I learned a lot from my father and my husband. I found this. Some of the books on this list look pretty close to what you’re after. You might want to read it through and take a hard look at number 6.

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