Early Christmas hype and decorations in the stores, love it or hate it?

We are officially into Autumn (up here in the North anyway), and stores have started to break out the Christmas stuff. A few shelves at first, then a breaking wave of decorations and music and shiny stuff.
The people I know are sharply divided on this. Some hate it, some love it, nobody seems to be indifferent.
Where do you stand?

Personally, I love it! The shinier, the gaudier, the twinklier, the better!