No offense, but just why do Aussies love "Vegemite" so much?

Here’s a link about what it is, for those who may not know:

http://en.wikipedia.org/wiki/Vegemite

Let me say that the Aussies are probably the friendliest folks on Earth, in many ways. And Australian cuisine is quite wonderful (I sampled it in Sydney, in 1991.)

But “Vegemite” is really BAD, and I can’t understand the “attraction” for it. Can someone explain it to me?

August 27, 2008, 9:45 PM EDT