What is Kurbo for, is it for children around 10 yrs old, or older teens? See detail.

I don’t know how Kurbo works, but there was a picture of a ten year old.

“How Kurbo helps kids & teens build healthy habits, for life.”
Kids and teens.
Site shows testimonials from four young people, ranging from 10 to 15 years old.

Ok, I see them way down. Why do they have the older teens at the top?

They are maybe their (main) demographic.
Or it’s simply to make the page/message flow.

All I know is the way I heard about it is “7 and 8 yr. olds should not be thinking and obscessing about their body image being ashamed….”

@rebbel How can their domographic be older teens, if Weight watchers is aiming to help children of much younger ages as the ones in the testemonials?

I think you answered your own question; Weight Watchers (according to you) are already servicing the younger children.
Why to fish in the same pond.
Plenty older fish in the other ponds.