What is your favorite coffee?

I will take both caffeinated and and decaf brands but my focus is on the caffeinated versions for now. I love coffee and few things are more disappointing to me than a lousy cuppa Joe. I find little joy in the coffees my grocer carries and have better luck with local roasters. I can’t always make the trek to them and would love to have a convenient source of rock solid really good coffee.

I have zero faith in online reviews based on miserable failures going that route so I was hoping some here would have some good recommendations. Obviously this would be coffees I can order online.

I find I get the best cups of coffee from whole beans and have to say Starbucks as a bench mark gets little favor from me and my own tastes. Their coffee smells great and first sips are decent, but their coffee just seems to get very bitter and undrinkable after a few minutes.

If you have a brewing technique that is paramount to the ultimate cup of coffee add that in as well.

Just to throw out my own gem in the rough, Ruby roasts some stellar coffees I will nab anytime I am on the back roads around Madison or order online. Help me expand my repertoire of beans on hand.