[NSFW] Can you help me understand the decision making underlying an advert for female underwear?

I was spending time with my wife, and we were scrolling through her news app, scanning for stories that caught our interest, when I noticed an ad for panties in the feed. It featured a fairly prominent camel toe, which I pointed out to my wife. She hadn’t noticed it.

I thought it was surprising and a little amusing, but didn’t think much about it. I left the room for a bit until she called be back to show me another ad for a different pair of panties, also rocking a camel toe. This got me wondering. Marketing photos are usually very highly scrutinized, A/B tested, etc. I had to conclude that the camel toe was very likely intentional. So that begs the question why?

The first question is whether these are being targeted to women or men to buy for the women in their lives. These weren’t “sexy” panties by any means, and appeared functional, comfortable, “cute” in a simple way, etc. Also, I assume the advertisers know the gender of my wife and so this was being targeted at women (though I could be wrong).

So that leads to the real question, why would a company selling normal panties to women have camel toes in the adverts? If you’re a woman would that make you more/less likely to click on the ad? Could this simply be an oversight/coincidence? Is there something else going on that I’m overlooking?