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Why is there such a huge price difference for the exact same SKU?
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September 26th, 2021
I was shopping today for some compression socks. There is a manufacturer I like, and I have been buying the same ones for years. I know the stock number and the SKU (stock keeping unit = barcode) so that’s what I look for.
Amazon had it at $31.95. (lowest)
Several medical supply houses had the same stock number at similar prices- one was $32.50, another $33.90 – a little higher but in the same ballpark.
What threw me: Once place wanted $48 – another one $57.00 – for the exact same stock number.
How do they expect to sell anything at nearly double the price of the others? What’s the rationale for pricing a commodity and a level far above the competition?
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