What is Games Workshop doing?

I used to play “Warhammer” and “Warhammer 40000”, but stopped for the same reason that many players stop – it was too expensive and not enough fun. The game rules are overly complex and the game is simply not a huge amount of fun to play. The miniatures are obscenely expensive, taking a sizable chunk out one’s income. The main draws is the captivating and well-realized setting and the fun of modeling and painting the miniatures.

So, you would think that, as players are leaving the hobby in droves for the same reasons, GW would lower their prices and streamline their rules. But instead, they are raising prices even higher. Not only that, but they’re coming out with new editions of the game every time you turn around, and they just recently got rid of the feature on their website which allows you to buy individual “bitz” of models, essentially cutting off the modeling community.

Are they run by morons? Or do they actually want to shoot themselves in the foot by alienating gamers?