General Question

jonetsu123's avatar

What is a good name for my brand?

Asked by jonetsu123 (4points) January 18th, 2022


So, I want to start a service-based fashion company where I would provide:

Personal shopping: This is for people that already know their style and don’t have time to shop so I shop for them whether it’s just for lifestyle or for a certain event, trip, date, etc.

Makeover/Rebranding/Enhancement: This would be a service for people who don’t know what style they should rock,( or always saw it online but aren’t sure how to dress or if it will fit) or would like to switch it up because of a milestone (Turning 25, turning 30, starting their own brand, want a fresh start in life) and they give me the artistic freedom to enhance their look!

Since shopping is a very vulnerable experience, (since we tie our body image to our identity) I want to incorporate for recurring clients “feel goods:” This is when I will incorporate self-awareness, self-identity, and self-love exercises, where we change our mindset about our body “flaws” learn how to accentuate them, and build confidence; if you feel crappy on the inside, you cant appreciate what you wear on the outside.

Here are some things about me to consider for an iconic name – not sure if these will help but here it goes!

My name is Passion. I lowkey call myself Jonetsu (spelled Jonet Su or Jonet Sue) because that’s how my name is pronounced in Japenese. I love eccentric, eclectic, audacious, bold fashion. I love the word iconic. I live in Atlanta, Georgia. my slogan will be: When you look good, you feel good, when you feel good, you do good. Period. (tell me what you think about it.)


Authenticity, audaciousness, owning your shizz

Self-awareness, self-improvement, self-confidence.

Self-celebration, upliftment

curiosity, Innovation, vision!

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10 Answers

JLeslie's avatar

I would leave the word “Period”
off of your slogan.

You could just use your name Jonet Su, it’s so nice and unique in America. Is Jonet pronounced the English way (Jon-et) or French way (Jon-ay)?

Sue’s Styles

Jonet Su’s Styles

Jonet Su’s Wardrobing

JLoon's avatar

I love your JonetSu tag! It’s unique, and has a kind of exotic feel that can lead into all kinds of glamorous connections. I’d go with that for your brand name.

But your slogan/statement may take a little more thought. Brief & simple will probably have more impact.

chyna's avatar

Slogan: A beautiful you.

filmfann's avatar

The Dresser.

JLeslie's avatar

After seeing @JLoon’s answer I realize I should not have separated Jonet and Su. She’s right, leave it JonetSu.

janbb's avatar

Dressing for Yourself by JonetSue

flutherother's avatar

I like JonetSu, classy and easily remembered. I would change the slogan to:
“Looking good and feeling great”.

janbb's avatar

The problem with JonetSue on its own is that it tells you nothing about what the business does.

smudges's avatar

Dressing Made Simple by JonetSu Look and Feel Great, Be Fabulous!

(or something along those lines if you don’t like the word fabulous)

KNOWITALL's avatar

I feel like Passion for You/Fashion by Jonetsu, something with those words would catch attention. What’s your demographic? Those are the opinions that really matter.

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