What could "wokeness" possibly have to do with cell phones?

I administer a group on Facebook, a small group (less than 25) of local people. All of the people in the group are older than I am and a lot of them are my friends.

One of the ladies just posted that she got a new cell phone service, and they’re cheaper than her previous one and they’re “not woke.”

I don’t want to start sh*t because I’m the administrator and because it’s a small group with a bunch of friends in it, but I’m wondering what could or would “wokeness” possibly have to do with cell phone service?