General Question

jballou's avatar

How do Press Releases work?

Asked by jballou (2113points) November 5th, 2008

Specifically, how do you get a hold of them when they are released? And what outlets are they released to?

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2 Answers

AlfredaPrufrock's avatar

Press releases are generally sent to news publications that a business or PR agency thinks may be interested in running an article about the subject matter or including in a calendar or listing that’s on topic. It includes the who, what, when, where, why, how, pertinent background information and who to contact for further information. Press Releases are generally a single sheet of paper, back and front. Businesses may also include their own press releases on their web page. PR Newswire is a good source for information about press releases. The widespread use of social media has challenged the traditional press release.

fireside's avatar

Whose press releases are you looking to find?
You may be able to find them on the corporate website.

There are online as well as traditional press releases.

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