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missjena's avatar

What are good ways to be a great salesman?

Asked by missjena (918points) December 2nd, 2008 from iPhone

what are good pitches or nonverbal/ verbal cues for a girl selling expensive jewelry at a department store?t

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15 Answers

asmonet's avatar

Smile, but never smile without crinkling your eyes, that shows insincerity. Be warm and inviting, compliment them but don’t overdo it, never lie. People can tell when you’re lying. If you can’t think of a good compliment compliment the piece you’re selling and add a physical feature.

“Oh, that gold necklace is wonderful with your hair color/eyes, they really compliment each other!”

One compliment at the beginning when they’re trying it on or when you’re directing them towards a piece and one at the end towards the close or at the close o the sale.

Wear some jewelery yourself. No one trusts a salesman/saleswoman who doesn’t sport their own product. And always look your best, hair, make up, clothing. No matter what you’re selling, the better you look the more people take the hint that having what you’ve got will make them better too. It’s basic psych.

Be cheery but not overly perky. Try to match the tone and cadence of your customers speech.

Those are the things I did. I’ve won a lot of employee awards. A lot.

funkdaddy's avatar

Educate the customer if they seem interested.

My wife and I went three places looking at wedding rings, the sales people at the first two never spent more than 2 minutes with us. We didn’t leave in a huff and we didn’t feel mistreated, we just figured that was the way it was.

The salesman at the third understood without us saying anything we were two people in our early twenties about to make our first purchase of jewelry over a couple hundred dollars. He pulled out examples of different ways we could go, was up front with pricing, never pushed anything above what we were comfortable with and let us make educated decisions.

His best ‘trick’ was to walk us through different grades of diamonds and then when my wife had her favorite all picked out he turned around, mixed them up and put them down in front of her to see if she could really tell the difference. Turns out she could, and something that was just a series of letters and numbers before that suddenly took on an actual perceptible quality.

We didn’t buy a crazy expensive diamond, or even an extremely highly graded one, but we felt like we made an educated decision and with the 30 minutes he spent with us he got our business for as long as possible. I haven’t bought any jewelry anywhere else since.

Whenever I’m in there it seems like he’s doing the same thing with someone, and he’s the general manager of the store. Everyone knows him by his first name and I’m sure he does quite well but I doubt he considers himself a salesman.

Foolaholic's avatar

Whatever you do, try to stay on a very even level of familiarity. If you try to over-indulge someone in something, you might come across as insulting or speaking down to them. Inversely, if you aren’t assertive enough, people won’t be convinced to get behind what you are saying. Try to let the customer lead you while you gently and genially coax, and their much more likely to find exactly what they want.

judochop's avatar

1.address the customer with concern for what they are truly after.
2.ask plenty of open ended questions to gain knowledge of what they are after.
3. Educate customer
4. Showcase what you they have asked for.
5. Make them try it on.
6. Let them look at it alone for a minute.
7. Bring them items that compliment the item they are looking at.
8. Close the deal.
9. Follow up with a card in the mail or a phone call but make sure it is after Christmas if it is a present.

judochop's avatar

forgot to add in number 8. Ask your close ended questions.

Trustinglife's avatar

Remember that many people are savvy and suspicious about sales.
The more I can relate to you and even like you as a real, genuine person, the more likely I am to buy what you are selling.

Cardinal's avatar

Don’t lie.

missjena's avatar

great answers. Thank you!

wilhel1812's avatar

Talk to their left ear, you’re more convincing that way.

Trustinglife's avatar

Are you serious? What is that about?

judochop's avatar

I’m deaf in my left ear.

wilhel1812's avatar

Well, i was at a salestraining thing at Apples headquarters in Norway, and they told us to talk to the left ear of the customers. I don’t know if it works, but i’ve heard other people say the same.

funkdaddy's avatar

http://www.timesonline.co.uk/tol/life_and_style/health/article3817270.ece – regarding the left ear thing and several other bilateral co-in-ki-dinks….

Trustinglife's avatar

Fascinating!

RandomMrdan's avatar

Be knowledgeable and genuine…those are really the most important factors I think…factors that could help a bit more…try and ask questions that would lead to them saying yes, or that are hard to say no to.

Giving the choice between two products, rather buying one product or buying nothing is sometimes useful unless they aren’t buying at all.

I always like to be in a mindset where I know people are going to buy, just go into a lot of sales assuming they’re buying, and naturally your tone and everything should follow that too…phrasing like, “I’m sure she’ll like that one” “If there are problems and you need resizing it, you can bring it back in” “once you get this home” things like that.

Of course, like others have said, qualify customers, you can’t just go around showing everything you have. Gather little tid bits and personalize the sale a bit. But I honestly think most sales are greatly affected on how you phrase everything.

I should note, I don’t sell jewelry…I sell computers, tvs, pretty much anything associated with computers, and work on commission. I do exceptionally well, and have been very consistent with my work. You just have to go through the same motions, and treat everyone as if they’re important and you really want their business…much like the general manager mentioned above, you seem him doing the same thing each time…it gets a bit boring and repetitive, but if you’re consistent, you will make sales.

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