What do you think would be a fair percentage to pay in service charges and fees over and above the face value of a concert ticket?

I get pissed every time I buy a concert ticket from Ticketbastard. Today, a $37 concert ticket cost me $52.96 ($2 facility charge, $9.40 convenience charge, $3.87 order processing fee and $0.69 in additional taxes). That’s 43% over and above the cost of the ticket. There is NOTHING else I can think of that we would put up with this for.

Imagine if you negotiated the price of a used car for $10,000, and they said, OK, you also have to pay a $540.54 fee for the cost of storing your car in the dealership until you came along and bought it, a $2,540.54 charge for the convenience of being able to come to this dealership and get the car, a $1,045.95 fee for the salesperson’s time to sell the car to you, and $186.49 in additional taxes, total $14,313.52.

One time I wanted to go to a show that was $20, I went to Ticketbastard and it would have cost me $31.20, a 56% markup. I knew that show wouldn’t sell out so I got my ticket at the door for $20 (a 0% markup, thank you very much). Because they charge these high flat fees for “convenience”, “facilities” and “processing”, it ends up that the cheaper the ticket, the higher these fees end up being as a percentage of the sale.

Now I know this might sound like a rant, but seriously, I’m curious if you think there’s a better way. So, if you were to start up a competitor to Ticketmaster, how would you make money off the sale of tickets while making your pricing structure seem more fair to the consumer?