Fluther's classy new ad system down there. What do you think?

Fluther has impressed me yet again with its elegant and intelligent solution to problems of web-based services. The amazon links on each question are a really sensible way to both monetize the service, and also to provide other answers in case the ones in the question just aren’t cutting the mustard.

I hope that the little bookster box gets some action, so that we don’t have to move to “YOU WON 12 FREE IPODS” flash ads.