Has anyone tried the new ZeroWater filter pitchers? What is your opinion?

I am interested especially in people that have used the Brita pitchers to compare, Do you think the Zero is any better?

I know the under sink types are the better choice, but if you don’t have the ‘ability’ which one would you choose of the above types. I have also used one that attached to the faucet and really liked it but they no longer make it, I don’t care for the PUR as it limits some things putting into the sink and I didn’t really think it was all that great for the ‘benefits of the water’.

Please give your experience or preferences. They have started advertising the Zero at Target an other places I think on TV so am wondering if it is just another ‘option’ or is it really better.