General Question

bythebay's avatar

Product Endorsements?

Asked by bythebay (8113points) June 5th, 2009

When you purchase a new appliance, say washer or dishwasher, do you read and follow the advice for specific associated product use? I recently got a new dishwasher and a sticker on the front, a sticker on the inside of the tub, samples in the unit, and a mention in the users guide, all recommend that I use a specific brand of detergent. Having paid a small ransom for the dishwasher I certainly want it to work as well as possible, but this is a brand of detergent I have never used before.

My washing machine also came with recommendations (not just for HE detergent but a specific brand) as did the tile in my shower.

Do you read and follow the advice, is it all just a marketing ploy, is it a reciprocal marketing windfall?

Your thoughts?

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7 Answers

dynamicduo's avatar

Yeah no. I highly believe it’s a marketing ploy. The only thing I need their help with is how the dishwasher functions, not what to put into it. I have never followed their instructions and have perfect dishes and laundry, so I think it’s bullshit. I think it’s definitely a result of the two companies striking a deal.

whatthefluther's avatar

It is just a marketing technique. Competitors spend big dollars advertising trying to distinguish their product from all the others. By forming a connection with an associated product they are trying to distinguish their product as being a perfect match for the associated product in the hope that their product will become your buying choice when the sample runs out. So I don’t buy it when they recommend a certain product, unless they can truly identify a distinguishing characteristic and convince me that use of competitors products could cause harm. Now. I’ll pay attention to a warning on a new tub to not use powdered type abrasive cleansers which can harm a finish but I discount their recommendation of a specific brand of liquid cleanser.

Lupin's avatar

One quick caveat. If you have a front loader, use an HE detergent. There really is a difference. I’m guessing some surfactant. If you use regular the tub fills with bubbles and makes a mess (and your spouse gets mad).
Not that I’ve ever tried it, of course. Hmmm I wonder what would happen if I put in 1/8…

basp's avatar

Marketing. We bought a new house a couple of years ago and all the appliances had instuctions to use particular products. AFter research, I determined that the only thing I really had to watch for was using the HE soap in my washer. ANy brand will do, just so it is HE.

marinelife's avatar

Let me add my voice to the chorus: marketing.

It is the same as Microsoft putting trial copies on computer, a practice called OEM (Original Equipment Manufacture).

It is product placement big time.

dynamicduo's avatar

The front loaders here at my apartment note to use only 1/4 of detergent, but they do not at all tell you to use only HE detergent. I use Tide Free as I dislike smells in my clothes, and I’ve never had a problem. That said, I’m not sure if my front loader is like all, in that we put our soap into a dispenser at the top instead of right in with the laundry.

EmpressPixie's avatar

I will read what consumer reports has to say about a product and generally trust their endorsements. But only because they are like the Cook’s Illustrated of other products—they are ridiculous about their testing.

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