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rose_anne's avatar

Why is DoubleClick so important for digital campaigns?

Asked by rose_anne (8points) June 26th, 2009

Can someone please tell me why DoubleClick is so important to track digital media campaigns. Most of the websites use reliable ad tracking servers so what good will tracking on DC do for me? I mean, aren’t the results of the campaign going to be the same on DC that the websites will provide me?

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2 Answers

cwilbur's avatar

Are you some kind of a shill for DoubleClick, given that you’re begging the question that it’s even relevant in the first place?

drClaw's avatar

DoubleClick’s importance comes less from its tracking capabilities and more from the ad serving benefits imo. It will give you metrics about your audience that you may not already know as well as allow you to serve things like expanding banners.

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