General Question

seVen's avatar

Why there are so many "home security" alarm system commercials?

Asked by seVen (3464points) July 6th, 2009 from iPhone

Is it because a lot of people loose their jobs and don’t get the unemployment benefits thus commit bulglaries?

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15 Answers

mzdesigns's avatar

perhaps a rash of robberies or maybe their the only people who can afford advertising on TV nowadays

ragingloli's avatar

fear boosts sales. the more you scare them, the more they buy.

mzdesigns's avatar

yea kinda like “elections”

ragingloli's avatar

or religion

Grisaille's avatar

Why are so many commercials advertising “home security” alarm systems?

The_Compassionate_Heretic's avatar

They making money playing to people’s sense of insecurity.

mzdesigns's avatar

because people enjoy watching bad acting.(american idol, so you think you can dance, jon n kate and the list goes on)

YARNLADY's avatar

Partly because the sales network works for commission only, and the more exposure, the more sales. Mostly because that business is the one with the most disposable advertising income right now. When business is good, advertising goes up.

nebule's avatar

I agree with @The_Compassionate_Heretic : To strike fear into people…so we spend more money on unnecessary things…

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The_Compassionate_Heretic's avatar

[Mod Says:] @mzdesigns If you would like to discuss the moderation process, we can speak about it via PM.

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rottenit's avatar

I spent 12 years in the electronic security industry 1 year I spent in the 7th level of hell also known as sales.

When the economy goes south crime usually goes up (or at least people think it does) which creates a fantastic sales angle “fear” for future prospects.

I personally don’t think that the amount of advertising has gone up. The major residential players have always had a strong advertising budget. Look it this way ADT alone pulls in $223,700,000 / month in recurring revenue and a gross annual income of 4,200,000,000 even if you slice off a small percentage of that lets say 10% that’s 420 million in advertising money.

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