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Despicable or Brilliant: Modern-Day Advertising?
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January 5th, 2008
Are modern day advertising methods amazing or deplorable? Take for example, Domino’s new campaign – Pizza in 30 minutes or less. If you notice the commercials, the fine print at the bottom states that “safety is their main priority” and “30 minutes is only an estimate” or some such nonsense. The pizza will get there when it gets there, and if it’s over 30 minutes, A: that’s too damn bad and B: you don’t get any sort of reimbursement.
You could say anything in a commercial or advertisement as long as you say, somewhere, that it’s not true. And as long as it’s halfway believable, people will believe it.
Clearly it’s both despicable and brilliant – I just can’t decide which it’s more of. What about you?
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