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A rose by any other name... How much does the name of a product affect it, both positively or negatively. Think Crocs, or Twitter or New Coke.
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September 13th, 2009
You know the famous Shakespearian quote and its meaning, but do you agree?
Could I make a beautifully smelling perfume and call it, say, FLUTHER?
What’s in a name?
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