Why do so many women have this infatuation with wedding dresses?

Asked by nayeight (3353) November 13th, 2009 from iPhone

So I’m watching Say Yes to the Dress on TLC, and I don’t understand why these women are paying so much for a dress they will wear once. $5,000 for a dress?!?! For example, this episode had two sisters who are getting married 3 months apart. Their mother gave them each a $3,000 budget but for some reason one of them tries on a $5,000 dress. The other sister loves it, tries it on too & suggests they share it so they both can have a dress they love. The bridal consultants FREAK OUT (they want to sell 2 dresses not 1, naturally) and keep saying that it’s ridiculous for them to share. They say what if something happens to the dress at the 1st wedding like it gets a stain that won’t come out or torn? That’s a valid point but if that’s the case, why pay $5,000 for it in the first place?!?! I’m 22 and single so I have a longgg time until I have deal with all of that but I honestly don’t get it. Also, what is with the tears in the bridal salon? From trying on a dress? Someone please help me understand this mentality. Why are these women going above and beyond and getting so emotional over a piece of clothing?