Compulsive hand washer + winter = ow. How can I stop?

Where is the line drawn between just liking clean hands and being a compulsive hand washer? Is there a way to break myself of this habit? I mean, crikey… it’s said that one of the easiest ways to avoid the flu is to wash your hands, but I might be going overboard here, since I’ve already gotten two cracks on my fingers, my hands frequently look like elephant skin, and they suck up lotion faster than I can put it on. I don’t know if my problem is the washing or the care afterward. Maybe the washing is fine, and I’m just not taking care of the skin well enough afterward?

I have owie hands. Help.