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What have you done for me lately? How long does the halo effect last?
In my experience, I’m only as good as what I did yesterday. If I don’t keep it up, people (family members, employers, friends) start forgetting my existence (metaphorically, not literally) fairly rapidly. I.e., they aren’t as happy to see me; they don’t remember much about me; and they aren’t nearly as interested as they were only a short while back.
Actually this time horizon changes depending on the group. For my family, it can last decades. For colleagues, it is only a few days or maybe as much as a month. For friends, it can be years, although it does become increasingly uncertain after each year passes with no contact. Online, it really is yesterday. Things happen so fast here, that if you don’t maintain a continuous presence, you might as well be last week’s news.
How long do you benefit from your reputation? Do you feel like you have to constantly do new things or people will forget you, or do you believe people will remember you for a long time, even if you have no interaction with them for years?
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