Are people becoming more disconnected? (Details inside)

I’ve been seeing a lot of television during my residential night job, and I’ve been slowly becoming more aware of something. I’m just not sure if it has any real validity.
When people are narrating something that happened to them, I hear them say “you” instead of “I”. Example; “You could hear them behind you and you knew they were going to attack but you couldn’t see them.” At first, I thought it was because of the type of narrative. If they are describing a past traumatic experience, I can understand the distancing from the event. But that isn’t it. I see it on commercials and testimonials for products; “you wake up in the morning and feel refreshed.” “You look in the mirror and love your skin.”
Has it always been so? Is it just that I’m aware of it so I hear it now, or is this a symptom of a larger societal issue? Why do people distance themselves from everyday topics that they discuss? Or am I imagining things?
Has anyone else noticed this? Can you recall the last time you described an event to someone or had someone describe something to you? Did you take yourself out of the frame and use the word “you” rather than “I”, or did they?