If you were trying to assess an individual's understanding of technology marketing concepts, what two questions would you ask them?

This is a follow up to another question I asked previously about trying to gauge an individual’s understanding of basic finance. I’m trying to develop a quick survey for a group of entrepreneurs to gauge their knowledge in different areas. What questions would you ask someone to determine whether they understand key marketing concepts important for starting a new business?

I’m looking for maybe ten questions or so—ideally with closed sets of answers = multiple choices.