Word search puzzle books... are they screwing with your head on purpose?

I’ve been into word searches a lot lately, and I’ve noticed that whenever I’m looking for a word, a lot of times, there will be sort of a concentration of some of the letters in a cluster that trick you into thinking the word is there, but then it’s right nearby and doesn’t actually use the letters in the cluster.

For example… I was just looking for “graham”. There were several Gs, Rs, and As in a very small cluster, but the actual word was just outside of it. Lots of times when I’m looking for a word, and I see the cluster, I look right around it and it’s always very close.

Am I imagining/over-analyzing things?