General Question

Evan's avatar

Why does my coke can have a picture of flip flops on it?

Asked by Evan (805points) August 18th, 2010

it’s a regular red can of Coke, and there is a white (technically silver, i guess) image of a pair of flip flops. why? bad marketing? some unspecified points thing? i don’t get it..

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7 Answers

chyna's avatar

Summer season coke?

andrew's avatar

I’ve also seen Coke cans with a sailboat on it. I vote ‘Summer’.

rebbel's avatar

Like this?
I think it might be a vehicle for merchandising.

Seaofclouds's avatar

I think @chyna and @andrew are right about it being a summer can. There are several different designs for summertime (I’ve seen a grill, surfboard, and sunglasses).

Response moderated (Off-Topic)
gregwasserstrom's avatar

Even minor changes to the branding of a product as ubiquitous as Coke are going to be noticed – and talked about. We’re all going to be checking our Coke cans for the rest of the summer!

Additionally, their marketing department has likely done testing to determine how many people (1 in 10, 1 in 100, 1 in 1000, etc) are likely to walk to the nearest Coke machine and spend 75 cents just to see what’s on that can, and can predict the amount of money their likely to net as a result of a basically effortless and temporary design tweak.

Or something like that.

Response moderated (Off-Topic)

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