Have you ever heard of this happening in any wedding? (details inside)

I went to a wedding. It was the first for both and they were in their twenties. At the end, the minister never said, “you may kiss the bride.” I asked the bride about this, since I knew her well enough, and she said, “we forgot.” Did she really forget or was this oversight planned in order to protect their privacy? I had not seen them engage in displays of affection when I was around them many times before the wedding so I wonder if they were actually too embarrassed to do a little kiss?