Wearing a different mask for others?

This is obviously a personal question and I don’t expect any detail to the answers but I’ve recently come to the realization that I tend to (unintentionally) act differently towards different people that are important to me. For example, with my parents [more so with my dad] I tend to act like a savvy, responsible, more-adult-than-I-really-am, and financially understanding person than I really am. That’s not to say I’m stupid and that I act irresponsible when I’m not around them, but it’s almost like I hide my true self from them and show them what they like so they stay satisfied.
With my friends I tend to act like a more exciting, interesting, funny, outgoing, adventurous person when I’m hanging out with them. I’m not saying I’m boring or lacking a personality but I tend to be a little more extrovert with them then I am when I’m by myself so I don’t bore them. Is this normal? Does anyone else out there do this? Maybe not to the same degree, but do any of you put on a “mask” to satiate different people you know according to what they like and accept? I’m not saying acting like a wannabe or like a totally different person than you really are, but just subtle differences.
i.e. being more extrovert when in reality you’re an introvert, talking more than you want when you’re more than happy to sit quietly, etc. etc.