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Why are ads blurred in US TV shows?

Asked by Jbor (649points) February 11th, 2011

First of all I’m european, and I don’t recall seeing the same here.

Whenever I watch US TV shows, however, they often blur out t-shirts, banners on buildings etc., which is frankly very annoying.

One example could be Myth Busters relabelling cola to Myth Cola. One could envision that they did that out of fear of law suits, but other times it’s just an ad placed on clothing or a wall.

Why is that? Was the company in question perhaps asked to pay and refused?

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