What's the best alternative to tanning?

I used to go to the tanning bed, but I stopped because of the risk of skin cancer (plus the monthly cost). I know tanning in the sun is pretty much just as bad, so I’m looking for alternatives for the summer. I know I should just embrace my paleness, but that’s not working for me.

Tanning lotions are an option, but there are some issues. First, certain ones are better than others and the better ones tend to cost a lot more. Those gradual tanning lotions like the one from Aveeno never seems to work for me and the others all seem to have an awful odor. I used Xen Tan for awhile, which seems to be one of the higher end products, and dealt with the horrendous smell (starts off nice, but stinks up your clothes and sheets overnight as it dries). It was just a huge hassle and I don’t really have the time for that.

Spray tanning is the other option, but it seems really expensive. $30 for one visit and it only lasts 5–7 days? Sounds like a rip-off unless you’re going to prom or a wedding.

I know there are people out there who are very health-conscious and refuse to tan but still look bronze all year round. How can I get that without breaking the bank?